Fast Flow Flywheel in action

One Rotation. Real Progress.

A Flywheel Rotation is a short, focused cycle that helps you move from stuck to flowing, without disruption or drama.

Instead of launching a reorg or long transformation program, you take a structured, low-risk step:

  • Spot where things are slowing down
  • Try a safe, targeted improvement
  • Reflect on what worked
  • Align around what matters
  • Scale what helps

This is where strategy becomes structure, one smart move at a time.

The Inner Loop: Five Steps to Unlock Flow

We use a five-step rhythm called the SARAA Loop.

Each rotation helps you turn friction into forward motion.

🔍 Sense

Surface signals from the teams closest to the work:

  • What’s slowing us down?
  • Where are we overloaded?
  • Are handoffs unclear?
  • Who owns what?

We use tools like User Needs Mapping and Team Interaction Modelling to make friction visible.

⚙️ Act

Co-design and test small changes to team structure, boundaries, or responsibilities.
You don’t need a big plan, just a safe, well-informed next step.

Techniques include:

  • Exploring feasible futures with User Needs Mapping and Fracture Planes
  • Validating independent service candidates with Independent Service Heuristics
  • Choosing appropriate Plays and Tactics to achieve desired outcomes
  • Capturing flow decisions and building a flow roadmap
  • Running safe-to-fail experiments

🔁 Reflect

Pause. Learn. Adjust.

After a few weeks, revisit the changes.
Ask:

  • What improved?
  • What didn’t?
  • What new friction are we seeing?

This step builds confidence and shared learning.

🎯 Align

Connect what you’ve learned to strategic goals.

Zoom out and ask:

  • Are we closer to what matters?
  • Do teams understand the bigger picture?
  • Where should we focus next?

This keeps structure in sync with strategy, not just reactive fixes.

📈 Amplify

Scale what’s working.
Support more teams.
Make the decisions visible.

Craft internal playbooks that capture what works, and how to apply it.

You now have the ingredients of a living roadmap, one that evolves with your teams.

Real-World Example: Lumana

Lumana, a fast-scaling lifestyle brand, used the Flywheel to:

  • Identify overloaded teams and unclear handoffs
  • Redesign team responsibilities using Fracture Planes
  • Run small experiments to clarify ownership and reduce delays
  • Align their new structure to a strategic push toward digital experiences
  • Scale the practices that worked across other parts of the org

The result?
Faster delivery, clearer ownership, and a growing internal capability to adapt.

See more details →

What You’ll Get from One Rotation

  • ✅ Clarity on what’s slowing you down
  • ✅ A shared understanding of your constraints
  • ✅ A safe action to test a structural improvement
  • ✅ Clear learning and alignment
  • ✅ A starting point for an evolving roadmap

Who Should Run a Rotation?

  • Product and platform leaders sensing delivery friction
  • Org designers and coaches supporting structural evolution
  • Change agents looking for momentum, not mayhem

Whether you’re starting fresh or already mid-transformation, a rotation helps you take a confident next step.

Ready to Get Started?