The Strategy element helps define the big-picture direction that team structures, capabilities, and flow decisions should serve. It anchors the system in outcomes that matter, so that tactical and structural choices stay grounded in purpose.

✅ Strategy Enables You To

  • Align team and service design with user needs and organizational goals
  • Define what “better flow” looks like — and where to invest
  • Guide change through principles, objectives, heuristics, and strategic bets
  • Create coherence across teams and initiatives

🧩 Core Components

  • 💡 Flow Objectives — What outcomes are we optimizing for?
  • 📌 Strategy Principles — How do we think about change and improvement?
  • 🧠 Flow Heuristics — Simple, adaptive rules for structural decisions
  • 💸 Investment Areas — Where do we need to grow or focus effort?
  • 🎯 Strategic Bets — High-level shifts that guide structural evolution

What next?

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